Amber Mac is a Canadian TV host, tech expert, entrepreneur, bestselling author, and keynote speaker. She started her career during the dot-com boom in San Francisco and has since been at the forefront of reporting on and participating in digital innovation. Amber is now the president of Konnekt Digital Engagement. She is currently a contributor for Fast Company, and has given commentary on CNN, G4, and other TV networks. The author of Power Friending stopped by to give us some perspective on what businesses should know about the tech sector and how they should be social online.